ART DIRECTION
Target Baby In-Store Signage
Art Director: Maddy Hague
Photographers: Kim Cornelison
Stylist: David Frid
PROJECT CREDITS
In spearheading the revamp of Target's Baby Department signage, I assumed a pivotal role in conceptualization and art direction. Navigating the intricacies of a slender horizontal format, the prospect of products potentially obstructing some signage elements, and the necessity for evergreen product to withstand multiple merchandising updates, I crafted a cohesive photo direction for the department. This aesthetic seamlessly blended the clean and graphic essence of Target's core brand, while infusing a soft, airy, joyous, and approachable feel tailored specifically for the Baby category.