An evolution of Shutterfly’s pivotal holiday catalog, incorporating fresh new approach to the cover, editorial moments, and inspirational lifestyle photography.

As part of the award-winning Club Wedd registry refresh program, I art directed this series of images that were used on several program mailers in support of key product priorities.

I spent several years of my career at Target as a packaging art director for the Home and Style category. This gallery reflects a few of my favorite samples from this time period.

Art direction for the major lifestyle photo shoot Sleep Number refreshes every two years, covering health, wellness, and pregnancy.

Selections of photography from Baby Department signage. The cheerful, inviting aesthetic paired bright natural lighting with crisp whites and pops of carefully curated color combinations.

As lead graphic designer and art director on the Target Baby Catalog, I paired design and photography choices to create a beautiful book that mirrored the joy and excitement of expecting.