In the revamp of Club Wedd, our team embraced a fresh creative strategy: imbue the couple's registry with authenticity, relevancy, and a distinct Target flair. By integrating practical tips and adopting a photo aesthetic that resonated with the concept of being "perfectly imperfect," we aimed to establish a personal connection with registrants, alleviating the stress associated with wedding gift registration.

The showcased photos are extracted from a Direct Mail piece within the comprehensive campaign. This comprehensive refresh garnered recognition, securing two prestigious awards: the AIGA Minnesota Design Award and the HOW InHOWse Design Award.

about the project

Art Director: Maddy Hague
Photographer: Kim Cornelison
Stylist: David Anger

PROJECT CREDITS

AIGA Minnesota Design Award
HOW InHOWse Design Award

AWARDS