An evolution of Shutterfly’s pivotal holiday catalog, incorporating fresh new approach to the cover, editorial moments, and inspirational lifestyle photography.
A series of elegant but festive Facebook ads to support Sleep Number’s holiday season promotional push.
I combined my love of entertaining, illustration, and graphic design to create invitations for Minted beginning in 2014. This gallery includes some of my favorites.
An in-depth report on Sleep Number’s corporate, social, and environmental governance that greatly mitigated the company's investment risk and its improved financial outlook.
Combining my love of illustration and design, I started designing greeting cards for Minted, with some designs made available at Target and several other major retailers.
I was tapped to lead a high-stakes attempt to save a failing launch of a new product, single-handedly evolving the brand to something more youthful across print and digital media.
As lead graphic designer and art director on the Target Baby Catalog, I paired design and photography choices to create a beautiful book that mirrored the joy and excitement of expecting.
Modern, masculine, minimal, and monogrammed, this photography logo references the split-screen and prism ring of the focusing screen of older SLR cameras.
A series of animated Facebook ads designed to lean into the brand’s iconography in a creative, disruptive way.
I designed the product and branding system, including digital executions like site modules, e-mails, and social, for a custom home decor and gifting company I ran for several years.
A branding system for Sleep Number’s corporate social responsibility program, focusing on improving youth sleep quality. through educational resources, outreach, and more.
Illustrations for proposed series of reusable bag designs. Each illustration reflects one of Target's five sales regions.