I led the team to evolve the Grad look and tone to be more targeted to the parent and focused on one-stop shop messaging — which grew our Cards revenue by 4%, our Photo Books revenue by 15%, and our Party Decor revenue by 3%.
I built a dedicated Paid Social creative team weeks before Peak Season and developed a diverse creative program that increased ROAS on ads by up to 10x in less than 4 months.
Building on successes from the 2021 catalog, I led the team to streamline and evolve the creative in order to successfully preserve revenue despite a 50% page count reduction.
I led the internal creative team through concepting for our Paid Social KJ campaign, and had a heavy hand in post-production to save our footage. The result? Three high profile ads that drove a $13.11 ROAS on a $2 benchmark.
Continuing to build on a campaign concept I led development on in 2021, the 2023 campaign took Tiny Prints one step further into an elevated world by using a soothing and sophisticated palette.
This mini campaign, focused primarily on site executions, sought to capture attention among many messages on our e-commerce pages to capitalize on an upward trend in post-COVID travel.