Target World Reusable Bags

These reusable bag designs were a favorite concept among several created when I was asked to pitch ideas for a bag series that could be sold in our corporate and retail stores. In this concept, I suggested focusing on Target's sales regions as a foundation for a total of 5 unique bag designs. Using stylized graphics, each region's illustration incorporated slices of the cities and environments of the states within it. The center of each illustration is a signature body of water which allows the top of the bullseye (representing the sun) to reflect into it to complete the logo.